Dear Readers,
Welcome to our prelaunch , THE PARTY issue of our fashion magazine /digital showroom where we are thrilled to showcase the incredible talent of emerging and established fashion designers, as well as highlight innovative culture and travel. It is an honour to serve as the editor of this magazine and share my passion for supporting a paradigm shift in the fashion landscape so that up-and-coming inherintly sustainable designers can thrive alongside the big brands.
At our core, we believe in the power of small independent fashion designer brands and the positive impact they can have on the industry. We are dedicated to promoting these talented individuals who are pushing boundaries, embracing sustainability, and creating unique and meaningful designs. Through our magazine, we aim to provide a platform for these designers to showcase their creativity and inspire others to join the movement towards a more conscious and inclusive fashion future.
In each issue, you can expect to discover captivating fashion editorials that celebrate the artistry and craftsmanship behind each garment. We will introduce you to emerging designers who are breaking barriers and established designers who continue to innovate and inspire. Our features will delve into the stories behind the brands, their design philosophies, and the journeys they have embarked upon to bring their visions to life.
But our magazine is not solely focused on fashion. We also recognize the interconnectedness of fashion with art, product, interiors and travel. We will explore the intersection of these disciplines, showcasing how they influence and inspire one another. From travel trends to interior design tips, we aim to provide a holistic perspective on the world of style and creativity.
I am committed to nurturing and empowering emerging designers and in each issue, we will share insights, advice, and success stories from these talented individuals. We believe that by supporting and mentoring the next generation of fashion entrepreneurs, we can contribute to a more diverse and sustainable fashion industry.
I invite you to embark on this exciting journey with us as we celebrate the beauty of fashion and innovation. Together, let us embrace a future where small independent fashion designer brands thrive, and fast fashion becomes a thing of the past.
Thank you for joining us on this mission.
Warm regards,
Jane
Founder
JANE.Magazine features 6 of the NEWEST TALENT launching their fashion collections during Fashion Week.
COMING SOON
NEW TALENT LAUNCHING FEBRUARY 2024
TIFFANY NOYAMA is a luxury womenswear brand, with an aesthetic of simple yet elegant designs that are both timeless and classy.
Embodied by the motto 'Celebrate the Confidence in YOU,' our vision extends beyond being just a fashion label. Our mission is to empower women through fashion and self-development, envisioning a world where women redefine societal roles and values, and own their own choices.
Tiffany Noyama 's design phylodophy is not merely a celebration of confidence but an invitation to women who dream, encouraging them to believe in themselves and have the confidence to live their passions.
Tiffany's inspiration comes from her early years where she was immersed in the world of art and paintings. Her mother, a painter, loved sketches, oil paintings, and watercolors and making classy timeless clothes for Tiffany and her sisters ....
and it is this simple, classy timeless style that are the three elements forming the core aesthetics of her brand.
Lotte van Stijn is an alumnus of the Amsterdam Fashion Institute. She graduated in 2022 and showed her graduation collection “l’unité dans la féminité” at Vancouver Fashion Week in 2023.
She launched her label shortly afterwards. Her designs are known for a mix between feminine dressing, sportswear inspired details elements and striking colours.
The brand Lotte van Stijn is all about showcasing a new kind of power dressing: garments to take up space in a masculine world and to make you feel powerful. It displays femininity and feminine dressing as something powerful and equal to masculinity.
By mixing voluminous dresses, elements of sportswear and power suits, Lotte’s own version of power dressing was created.
The garments are not only made to physically take up space with the pieces, but also visually by using very striking colours and handmade prints.
Being an athlete herself, movement and comfort are as equally important to the designer as aesthetics and voluminous silhouettes. It doesn’t matter how big the silhouettes are, you will always be able to run in and feel comfortable in them.
From designing to making the prints and patterns to sewing all the pieces, every garment is crafted completely by Lotte van Stijn in her atelier in Amsterdam. The personal touch of Lotte is visible in every detail of the product. Sustainability and responsibility are very much implemented in the whole brand. Lotte works with a made-to-order model on her website, ensuring resources are not wasted. She uses deadstock fabrics or sustainably printed fabrics, printed on demand. During the design process, she works with digital patterning and 3D digital toiles to reduce the waste as much as possible.
SALON VERVE, the epitome of luxury fashion and lifestyle accessories, proudly unveils the highly anticipated Chelsea Girl Gold Label by Verve Couture, an exclusive bespoke line available solely at Salon Verve.
These stylish handmade-to-measure ladies' jeans offer the perfect fit for the upcoming party season, paired with the complementary, handmade leather bags and belts..
The collection boasts the finest quality denim sourced from Italy, including Candiani denim made with 40% sustainable cotton and premium 100% genuine Ralph Lauren mid-weight denim. Featuring a stylish gold embroidered motif, bespoke printed gold leather labels and with gold stitching above the crotch, these jeans epitomise luxury and exclusivity.
Salon Verve offers a unique luxury fitting experience, allowing customers to choose between home fittings or visit Alterations & Bespoke Specialists in Pimlico for precise measurements, ensuring a personalised and perfect fit. Customers can also customise their denim jeans to their preferences, selecting from various waist styles and hem options or adding personal touches to match their individual style requirements.
All Salon Verve products are meticulously handmade by skilled craftsmen in their London workshop, utilising only the finest quality sustainable and recyclable materials available. Emphasising its commitment to excellence, products are exclusively crafted using 100% genuine Napa leather, ensuring unparalleled quality and durability. Additionally, the entire product range is imprinted using eco-friendly printing dyes and techniques, reflecting the brand's dedication to environmental consciousness.
The brand also believes in helping those less fortunate and donates 10% of all purchases to Great Ormond Street Hospital for Children and Battersea Dogs & Cats Home.
Nina Après Swim is a demi-luxury fashion brand built upon the foundations of artisan design and craftsmanship, that honors compassion, integrity and empathy.
They use traditional handcrafting techniques inspired by our designer's heritage to create exclusive garments with a contemporary Australian aesthetic.
Our commitment to using natural, enduring fibers is a testament to our belief in fashion that endures, echoing our dedication to producing fewer, yet exceptional, pieces. We believe in sharing the full story of our garments: from the concept and inspiration of our designs, to the origin of our raw materials and the handmade creation of our pieces.
Natasha Nikolovska (abbreviated as Nia) is an Australian fashion designer with more than 20 years' experience in creating luxury
fashion designs. Inspiration for her luxe statement swimwear and après swim apparel is derived from the rich tapestry of her cultural heritage, the contemporary Australian lifestyle, her captivating far-off travels, and her appreciation of art, craftsmanship and the beauty of nature.
Following a compelling career designing premium swimwear and resort wear, a period of self-reflection in 2020 led Natasha to rediscover her love of creative expression and to experience a profound longing to reconnect with her cultural heritage and our beautiful surroundings. From this reconnection came Nina Après Swim, a brand rich in passion that creates pieces of handcrafted quality, perpetual design and luxe appeal.
"My desire to go back to who I truly am and all the things that interest/inspire me and what I stand for.. is the driving force behind Nina Après swim." - Natasha Nikolovska
Shweta, a graduate of DeMontfort university and founder of the Spinx brand, decided at age 11 that fashion was her calling but growing up in a small oil town in India, pursuing fashion was frowned upon..
Undeterred, Shweta defied societal expectations, pursued her calling and created The House of Sphinx, a plethora of femininity with sportswear inspired details.
The House of Sphinx isn't just a fashion brand – it's a movement towards originality, sustainability, and empowering individuals to make a positive impact.
Shweta 's goal for The House of Sphinx, is to stand for something more than "pretty" dress. For Shweta, it's about making a positive impact and influencing others, much like its nemesis, Sphinx.
Influenced by her mother's love for textiles and a childhood that exposed her to different cultures, she retells histories and cultures in a new narration.
Sphinx is an antidote to everything basic; it's about making powerful statements and embracing individuality. The House of Sphinx focuses on quality, using high-sewing methods and adopting a slow sewing approach.
Key trends for SS 2024.
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The key silhouettes for SS 2024.... COMING SOON
New hotels opening 2024....
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Key trends for SS 2024.
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Key colours for SS 2024
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The key silhouettes for SS 2024.
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Zoom in on the details for SS2024
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A new paradigm emerges in what we expect from 'LUXURY"
COMING SOON
New Eco Friendly Materials
What's new in circular fashion
With environmental awareness at the forefront a new paradigm is emerging with eco-friendliness at the heart of architecture and interiors.
Homes that exemplify great design and environmental responsibility has sparked a new era in luxury prioritising sustainable design solutions.
Sustainable design promotes a healthy relationship between architecture and the surrounding biosphere with architects and designers increasingly turning to environmentally friendly materials that not only lower carbon footprint but also add a distinct aesthetic appeal.
Bamboo, for example, is gaining popularity for use in flooring, furniture and even structural elements due to its rapid growth, resilience, and adaptability.
Reimagining Spaces Using Recycled Materials
Luxury, no longer associated with extravagance, becomes a deliberate celebration of resourcefulness with recycled materials the focal point providing each space with a unique and characterful feel.
Salvaged wood, reclaimed metal, and recycled glass are finding their way into modern homes, bringing new life to materials that might otherwise end up in landfills. This not only reduces trash, but conveys a responsible consumer message.
Luxury in now is more than just aesthetics, it's about using cutting-edge green technology to improve energy efficiency and decrease environmental effect .
For example Solar panels have become an essential component, harnessing the power of the sun to generate clean energy and regulate heating, cooling, and lighting depending on real-time conditions.
Unlike the usual linear method of "take, make, dispose," a cradle-to-cradle design concept is gaining popularity as a guideline for environmentally friendly house design focusing on a circular economy where materials are constantly reused and repurposed.
This technique reduces waste, promotes ethical production. From flooring materials to roofing systems, cradle-to-cradle design is changing how we see and construct modern living spaces.
New luxury promotes health and comfort with sustainable materials achieving a healthier environment and minimizing indoor air polluton.
Low-VOC (volatile organic compound) paints, natural insulating materials, and non-toxic finishes are becoming commonplace in environmentally aware design.
The econimic impact of sustainable design is positive. Contrary to popular belief, adopting environmentally friendly products and methods can have a long-term economic benefit. Energy-efficient dwellings result in decreased utility bills, representing a concrete return on investment and an increased demand for sustainable houses is pushing innovation and competition, making eco-friendly design more accessible and cost-effective for a wider audience.
The transition to sustainable design reflects a larger societal shift in how we view and value our homes and new luxury is about making conscientious decisions that reflect a responsibility to the environment..
This reflects our growing values and priorities. As we embrace sustainable materials, green technologies, and a holistic design approach, we are redefining opulence and the eco-conscious home is more than just a trend; it reflects a communal commitment.
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